Your Title Matters More Than You Think
In the world of data storytelling, a good visual catches your eye. A great caption keeps you there.
That single line of text on your graphic—what we’ll call the graphic title—can make or break how people engage with your content. It sets the tone, teases insight, and invites curiosity.
Here are a few examples of great titles from recent top-performing posts on Voronoi:
1. Don’t Just Describe the Chart—Tease the Insight
Graphic title: Florida is the Country’s Second Fastest-Growing State
This title doesn’t just describe the data—it is the insight. It’s specific, a little surprising, and naturally invites follow-up questions like: who’s first? And how fast is Florida actually growing? Leading with a clear, compelling takeaway helps the viewer immediately grasp why the chart matters.
2. Shorter Can Be Stronger
Graphic title: Self-Made vs. Inherited Wealth
This one is almost minimal and there’s a clear juxtaposition that instantly communicates the theme. At the same time, it invites viewers to explore a timeless curiosity of who built their fortune, and who was born into it?
3. Turn the Visual Into a Question
Graphic title: Which Countries Produce Their Own Food?
This title works because it introduces a clear, focused question that the visual answers. Instead of summarizing the data, it sets up a discovery—prompting viewers to explore the full chart to find out how different countries compare on food self-sufficiency.
4. Add Context Without Overloading
Graphic title: Global Trade Dominance: U.S., EU, or China (2000 vs. 2024)
This one works because it taps into a global power struggle of three economic superpowers vying for dominance. The timeframe adds a layer of tension, revealing how trade influence has shifted over two decades. In a world where trade headlines dominate, the title feels timely, even without flair.
Put Your Title to Work
A strong graphic title can turn a quick glance into real engagement. Don’t miss the chance to make your title count on your next visual.